Observational Research
Observational Research
Embedded Files
Project Type
Educational Coursework
Duration
3 weeks | 2025
Skills
Primary Research | Data Analysis | Affinity Mapping |
Data Visualization
Observational Research
Observational Research
Design Brief
Document objectively what is going on in the given context, capture details that might otherwise be regarded as mundane or unimportant.
Design Approach
Field research for two hours at public library's second floor adult zone. Observed utilizing the AEIOU framework and analyzed findings, creating visuals to understand insights drawn from the raw data.
Phase 01 - Field Research
Phase 01 - Field Research
Observational note taking of Activities, Environment, Interactions, Objects, and Users.
Phase 02 - Affinity Mapping
Phase 02 - Affinity Mapping
Organizing raw data to understand trends and patterns in behavior.
Phase 03 - Rapid Iteration
Phase 03 - Rapid Iteration
Brainstorming design output for raw data.
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